Archive for September, 2013

New Category of Mini Catalogs Catching On As Economy, Culture Change

| September 6, 2013

Alternating mini and full catalogs can increase response rate, lower mailing and production costs by a third In an era of economic pressure, rising Internet use and postage, direct marketers have sought to improve falling response rates and cut costs. While mailing catalogs can still be an effective way to reach a mass audience of […]

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